John Fitz's appreciation for musical quality, and the collaboration with his Grammy nominated producer, "Allstar" (Lloyd Banks, Gym Class Heroes, & Ludacris) created a dynamic fusion of rap music meeting a Motown melody. A musical style that John Fitz characterizes as "Doo-Wop Rap". John Fitz, who hails from Wisconsin, always had musical aspirations, and a vast array of musical influences. "I grew up listening to Genesis, Pearl Jam, and The Beatles and eventually artists like Public Enemy, Redman, and Notorious B.I.G." Even though, John could not identify with Biggies' hardcore street reality, he appreciated his honesty, and the sincerity of his music. "It was so appealing to me, raw and true, that I decided then to make sure that my music would reflect the mood, and the contents of my songs would tell some type of story...my story, that my fans could follow."